A good log-line is ironic. Irony gets attention and hooks interest.
http://warriorwriters.wordpress.com/2010/11/29/keeping-focused-nailing-the-pitch-understand-your-seed-idea/
Example:
A sparkly vampire falls in love with the one girl in the world whose blood might tempt him to break his vow not to feed on humans.
http://childrenspublishing.blogspot.co.uk/2012/09/concept-begins-from-line-one-or-whats.html
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