mention a character in passing... And then later, the next time we see that character, you give more information or detail... The reader will barely remember that you mentioned the character the first time — but it's in the back of the reader's mind, and there's a little "ping" of identification...{which} creates a sense of familiarity
http://io9.com/5896488/10-secrets-to-creating-unforgettable-supporting-characters
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