When you have limited space to entice a reader one of the biggest challenges is making your main character sound enticing... When I want to tell people about Charlaine Harris, I don't start with her success. I start with how nice she is. How generous... the stuff that makes her special to us all.
http://queryshark.blogspot.co.uk/2012/05/223.html
(Emphasis added.)
What makes your protagonist special to those who know him/her?
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