Tip #3: Make your novel addictive

On every single page:

1. Make something exciting happen.
2. Give one of your main characters something brilliant, insightful, hilarious, heart-breaking, or completely baffling to say or do or see happening.
3. Give your other main character a completely unexpected response.
4. Give your reader an experience they don’t want to forget.
5. End the page with something to make your reader curious.

Now, you ought to notice something about these ways to make your novel addictive: it’s a whole lot to pack into a single page. Why, if you did all this on every single page, you’d never have room for anything else! None of the other stuff you’ve written, none of the extra description, the unimportant actions, the insignificant dialog, the explanatory exposition, the filler. . .

Yep, there it is. The lightbulb.

http://victoriamixon.com/2010/10/04/5-ways-to-make-your-novel-helplessly-addictive/