Tip #232: Secrets

The secret itself is not the most important part of the story. As with all works of fiction, the heart of the story is your characters. Your focus should be on how the character handles the secret, withholds the secret, discovers the secret, blabs the secret.

Make sure that the pursuit of the secret is at least as interesting as the secret itself.

http://dailyfig.figment.com/2012/03/27/pssst-ellen-potter-on-the-power-of-writing-with-secrets/